US CBD COnsumer Insights

Foster deep relationships with CBD consumers.

Uncover in-depth insights on your next customer with consumer data linked to social media, tied to psychological theory, and driven by machine learning.

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Discover and Delight with CBD Consumer Insights

Persona Overview

The Personas tab helps you understand existing segments, penetration over time, and how each persona uses CBD.

Demographics

Learn the basics of all consumer segments and filter by income, age, ethnicity, sexuality, gender, and more.

Usage

Get the right insights on how often consumers use CBD, what dosages they think they use, what products they consume, and more.
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image of brightfield group cbd consumer insights Demographics
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Our team of experts are by your side.

We want to ensure you are set up for success. When you work with us, you have access to our team of analysts that have been watching the CBD industry since 2015 and understand what it takes to resonate with the right consumers.
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If CBD is part of your customer's day, what does the rest of their day look like?

Paths to Purchase

Learn why consumers purchase CBD, who they heard it from, how much they spend, and what they are looking for in their next favorite product.

Personality

Create deeper connections by understanding what drives consumers to purchase, their psychological profile, their biggest life concerns, and more.

Interests

Relate to your consumers by learning their brand and media affinities on social media.

Trending

Listen in on the social landscape of CBD. Filter by demographics, product type, or the topic of conversation.
image of Brightfield's CBD consumer insights portal showing cbd consumer path to purchase
image of Brightfield's CBD consumer insights portal showing cbd consumer personality traits and personal concerns
CBD image of Brightfield's CBD consumer insights portal showing cbd consumer social media interests
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Related Resources

Navigating Seismic Shifts: July 2020 US CBD Market Report

In our latest report on the market, we lay out our updated forecasts, dive into the impact of a global pandemic, highlight key growth drivers, and explore what is next for CBD.
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Get the free report here.
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Ready to see how our CBD Consumer Insights portal can help you build long-lasting relationships with your customers?
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