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Develop effective strategies with the right data for CBD and Cannabis.
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US CBD
US Cannabis
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International Cannabis
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US CBD
US Cannabis
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US CBD
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Innovation Insights
US Cannabis
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Who are my target consumers?
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Which concepts are my customers most likely to purchase?
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Where are the next big growth opportunities?
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Resources
Data and insights from our team of experts
Recent
Guides
Insights + infographics
Reports
Webinars
Persona Spotlight: Canadian Cannabis Newbies
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The Brand Health Checklist
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Innovation Brief: Pandemic Product Trends
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Cannabinoid Spotlight: CBG
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CBD Consumer Behavior Changes Due to COVID-19: July 2020
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Navigating Seismic Shifts: July 2020 US CBD Market Report
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Persona Penetration across Canadian Cannabis Brands
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Innovation Brief: Seasonality in Cannabis
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Finding a National Foothold: US Cannabis Market June 2020
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Which Canadian Brands are Winning over Cannabis Users?
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Cannabinoid Spotlight: CBN
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Innovation Brief: Most Disruptive Products
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The Brand Health Checklist
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The Definitive Guide to Cannabis Market Research
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The Definitive Guide to CBD Market Research
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The Definitive Guide to CBD Brand Analysis
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The Definitive Guide to Cannabis Consumer Insights
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The Definitive Guide to CBD Consumer Insights
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Cannabis Consumers + Their Hobbies
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Heavy vs. Occasional CBD Users
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The Canadian Consumer Response to COVID-19
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CBD, Anxiety + Self-Care
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The Cannabis Consumer's Response to COVID-19
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The CBD Consumer's Response to COVID-19
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TV + Music Consumption for Cannabis Consumers
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Consumers At Home: Alcohol vs. Cannabis Consumption
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The Substitution Effect of Alcohol & Cannabis
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Alcohol vs. Cannabis for Millennials and Baby Boomers
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The Customer Journey of Pet CBD Buyers
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Cannabis and Enhanced Intimacy
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US THC Vape Users
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Persona Spotlight: Canadian Cannabis Newbies
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Innovation Brief: Pandemic Product Trends
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Cannabinoid Spotlight: CBG
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CBD Consumer Behavior Changes Due to COVID-19: July 2020
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Navigating Seismic Shifts: July 2020 US CBD Market Report
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Persona Penetration across Canadian Cannabis Brands
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Innovation Brief: Seasonality in Cannabis
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Finding a National Foothold: US Cannabis Market June 2020
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Which Canadian Brands are Winning over Cannabis Users?
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Cannabinoid Spotlight: CBN
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Innovation Brief: Most Disruptive Products
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Innovation Brief: Trending Budget Products
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European CBD Market Report: April 2020
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Asia Pacific Market Report: April 2020
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European Cannabis Market Report: April 2020
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CBD in Canada
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Cannabis 2.0: Brand and Product Trends
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Data-Driven Pet Parent Profiles
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US Hemp Cultivation Landscape
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Entering the Fold: 2019 Latin America CBD and Cannabis Market
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From Farm to Aisle: 2019 US CBD Market
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Crossing The Mississippi: 2019 US Cannabis Market
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2019 Canadian Consumer Insights Update
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Canadian Cannabis Users React to the 2019 Adult-Use Market
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Understanding CBD
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Navigating a DTC World
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Emerging Trends in a Changing Product Landscape
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The Foundation for a Consumer-Centric Digital Strategy
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Future of CBD and Cannabis under COVID-19
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