Brightfield Group Resources - Download Your Essential Guides & Reports

Q2 2025 Seed Oils Gen Pop CPG Study

Q2 2025 Functional Mushrooms Report

Q1 2025 Hemp-Derived THC Beverage Boom

Q1 2025 Hemp-Derived THC Consumer Trends & Purchase Drivers

April 2025 Brightfield Group Wellness Webinar

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Functional Mushrooms Report

Protein + Fiber: The New “It” Couple in Nutrition

January 2025 Brightfield Group Wellness Webinar

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Alternatives to Alcohol: Non-Alcoholic Drinks Report

An Overview of The Hemp THC Consumer & Market

October 2024 Brightfield Group Wellness Webinar

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Innovative Snacking: Exploring The Functional Food Revolution

An Overview of The Hemp THC Consumer

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The State of Delta 8

Striving to Thrive in U.S. CBD

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Data to Win in U.S. CBD in 2023

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Gen Z: Data Behind the Diversity

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US CBD Q3'22 Market Refresh: Top Performing Brands

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Whitepaper: Delta-8 and the Emerging Cannabinoids

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CBD: FDA Impact & the Path Forward

US CBD Market 2022 Update

US CBD Market Industry Update

What's the Fate of Delta-8?

2021 US CBD Mid-Year Report

Pet CBD Pupdate

US CBD Conversion Calamity

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Catching ZZZs with CBD

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Data-Driven CBD Marketing: Personality + Lifestyle Insights

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Buying CBD During a Pandemic: Q3 2020 Consumer and Channel Trends

CBD Consumer Behavior Changes Due to COVID-19: July 2020

Navigating Seismic Shifts: July 2020 US CBD Market Report

Heavy vs. Occasional CBD Users

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CBD, Anxiety + Self-Care

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The CBD Consumer's Response to COVID-19

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The Customer Journey of Pet CBD Buyers

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Data-Driven Pet Parent Profiles

US Hemp Cultivation Landscape

From Farm to Aisle: 2019 US CBD Market

Understanding CBD

An Overview of The Hemp THC Consumer & Market

Budtender 2024 Longitudinal Study - Executive Summary

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From Products to People: Brand Health Trends for 2024

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Case Study: Native Roots

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6 Trends Shaping the Dispensary Landscape

Brands Winning Cannabis - 2023 U.S. Brand Health Study

Whitepaper: East Coast Cannabis Update

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What Drives Budtenders

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2023 Update: U.S. Cannabis Market Forecasts

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Measuring your Brand Health—Critical Data You Can’t Live Without

Brightfield’s 2022 by the Numbers: 2022 Roundup and Trends to Watch in 2023

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Cannabis Across Borders: The Multi-State Brand

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Cannabis & Psychedelics: Market Overlap Between Cannabis & Psychedelic Markets

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What Makes a Favorite Dispensary?: Favoritism Drivers in US Cannabis

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Cannabis Drinks Brands Winning on Shelf

Canadian Cannabis Industry Update

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Standing Out in US Cannabis

420: The Biggest Cannabis Day of the Year

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Battle of the North: Canada Cannabis Market Update

Getting High on Cannabis Insights

Canada Distribution Trends Report: Edibles

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Distribution Report: US Cannabis Chocolates

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Distribution Report: US Cannabis Drinks

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Cannabis Industry Update: Canada

Canadian Budtender Study

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2021 Cannabis Industry Trends Review

Distribution Report: Concentrates

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Understanding The Psilocybin Consumers

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Expanding Shelves: The Road to a $50 Billion Cannabis Market

Distribution Report: Flower & Pre-Rolls

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Q3 Canadian Cannabis Consumer Report

Distribution Report: Disposable Vapes

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Sweets on Shelf: Cannabis Edibles Trends Report

Distribution Report: Cannabis Chocolates

M&A Checklist: Defining Brand Value

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Distribution Report: Cannabis Candy

2021 US Cannabis Legalization & Consumer Trends Report

Distribution Report: Baked Goods

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US Cannabis Brand Health: The Next Chapter

Growing a Cannabis Market: Canada Market Update

Disruptive Pre-Rolls March 2021

Cannabis Consumer Trends for Occasion-Based Marketing

What Does it Take to Convert Canadian Cannabis Consumers?

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Canadian Consumer Response to COVID: December 2020

2020 In Review: Cannabis Innovations

Cannabis Consumer Behavior Changes Due to COVID-19: November 2020

The Rise of Value Brands in Canada

Persona Spotlight: Canadian Cannabis Newbies

Innovation Brief: Pandemic Product Trends

Persona Penetration across Canadian Cannabis Brands

Innovation Brief: Seasonality in Cannabis

Finding a National Foothold: US Cannabis Market June 2020

Which Canadian Brands are Winning over Cannabis Users?

Innovation Brief: Most Disruptive Products

Innovation Brief: Trending Budget Products

Asia Pacific Market Report: April 2020

Cannabis Consumers + Their Hobbies

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The Canadian Consumer Response to COVID-19

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The Cannabis Consumer's Response to COVID-19

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TV + Music Consumption for Cannabis Consumers

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Consumers At Home: Alcohol vs. Cannabis Consumption

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The Substitution Effect of Alcohol & Cannabis

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Alcohol vs. Cannabis for Millennials and Baby Boomers

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CBD in Canada

Cannabis and Enhanced Intimacy

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Cannabis 2.0: Brand and Product Trends

US THC Vape Users

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Entering the Fold: 2019 Latin America CBD and Cannabis Market

Crossing The Mississippi: 2019 US Cannabis Market

2019 Canadian Consumer Insights Update

Canadian Cannabis Users React to the 2019 Adult-Use Market

Q2 2025 Seed Oils Gen Pop CPG Study

Q2 2025 Functional Mushrooms Report

April 2025 Brightfield Group Wellness Webinar

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Functional Mushrooms Report

Protein + Fiber: The New “It” Couple in Nutrition

January 2025 Brightfield Group Wellness Webinar

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Alternatives to Alcohol: Non-Alcoholic Drinks Report

October 2024 Brightfield Group Wellness Webinar

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Innovative Snacking: Exploring The Functional Food Revolution

Beverage Trends for 2025

Shroom Boom, Kava Climb And Sugar Scrutiny

Q1 2024 Wellness Webinar Report

There's a Shroom for That!

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The Real Psychedelics Consumer

Stronger and Healthier: American Wellness Trends into 2024

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Case Study: Recess

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Hispanic Consumer Wellness Trends

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Winding Down & Amping Up: Americans Seeking Relaxation and Energy

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Raising the Bar for Beverages

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The Wellness Revolution

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Got Plant Milk?

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Protein Powder Preferences

The Flavor Wheel

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How do Americans Use Social Media

Snacking with Substance

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Winners and Losers in the Plant-Based Market

Functional and Sports Nutrition Consumer Trends

Who is the Keto Consumer?

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Navigating Wellness: Consumers Curate Health and Equilibrium Amid Stressors

Cold Drink Summer: Trends in Innovative Drinks & Snacks

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Economic Impact on Wellness Trends

Sustainability: What Are Brands Doing to Help Save Our Planet?

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Sleep Trends: Consumers Focused on Catching Z's

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Has the Plant-Based Trend Crested?

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2022 Emerging Trends in the Health and Wellness Consumer

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Flu (Fighting) Season: Functional Beverages & Immunity

Diet, Nutrition, and Weight Loss Trends

Dry January: Non-Alcoholic Beverage Trends

What's Trending in Functional Health and Wellness

RTD Cocktails Trends

Non-Alcoholic Beverage Trends Report

Meatless Goes Mainstream: Plant-Based Meat Trends

Drinking Smart or Drinking Less? 2021 Alcohol Trends Report

Wellness Trends to Watch in 2021

Evergi Wellness Snacks Infographic

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Emerging Ingredients and Supplements for Wellness

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Sleep & Wellness

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Where CBD Competes in the Wellness Space

Who is the Functional Beverage Consumer?

How Consumers Stay Well During a Pandemic

Cannabis Product Brand Trends into 2024

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What's Next in Wellness

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The State of Delta-8 Webinar

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Trends Shaping the Dispensary Landscape

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Winding Down & Amping Up Webinar

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Brands Winning U.S. Cannabis

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Social Listening Webinar 2023

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Cannabis Consumers on Social Webinar

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Navigating Wellness Webinar

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CBD: FDA Impact & the Path Forward

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Recession-Proof Your Innovation Pipeline

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Emerging Trends in Health and Wellness

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Getting High on Cannabis Insights

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Trends in Functional Wellness Products

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What's Next in Wellness?

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Navigating a DTC World

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