Brightfield’s unique methodology aligns parallel survey data with social media activity for the deepest customer insights available.
Wellness can be a lot of things.
Being well is a smoothie before a 5k. And it’s a handful of edibles binging a season of The Bachelor. Being well today might require different choices than being well tomorrow. And what we choose to get through one moment might come with long-term consequences in the next.
Wellness is not what we choose. It’s the act of choosing itself, of regulating our emotions and bodies. We optimize and compromise in pursuit of what works.
It’s a process. It’s a bumpy ride. Brightfield is part of this conversation in all of its facets. We examine the products people use to manage this process. Any need state. Any solution.
We provide unprecedented insight into who your segmented consumers are and what they’re saying.
Find more consumers and increase brand loyalty. Brightfield is the singular destination for actionable insights into the wellness consumer. We help companies better serve their customers by helping them identify and develop products that meet their true needs.
Empower your marketing team with tools to build a brand strategy and develop messaging that creates authentic consumer relationships.
Quantify your brand strategy by understanding how your brand resonates with customers and the whitespace that sets you apart. Build your marketing scorecard, perfect your brand strategy, and benchmark your performance vs. competitors.
Learn how well your marketing is working, allocate your marketing budget to what counts, and build brand equity over time.
Consumers have granted Brightfield an intimate look into their lives online, including what they post, who they follow, and what matters to them most. Combined with our consumer data portal this social listening offers a window into buyers that you will not find anywhere else.
Take a wide-lens view of the market to quantify the opportunities in cannabis to build a profitable business plan.
Power your strategic plans with forward-looking market trends across the US, Canada, and internationally – everything you need to know about cannabis in one place.
An interactive platform to guide innovation teams with a consumer-centric product development strategy.
Learn who your customers are, and what drives them.
Find and validate emerging trends.
Keep AI-powered and analyst-approved snapshots at your fingertips.
Our robust social listening capabilities updated in real time let you identify trends early, before they crest.
After identifying a trend, our platform enables you to customize the data based on your specific audience, product category, or desired need state.
Brightfield combines consumer psychographics with product usage data, allowing you to refine your product positioning and better target your audience.
Craft the perfect marketing campaigns using your category’s verbatim social media posts, brand and media affinities, and other key insights.
Complete the form to speak with our sales team to see how Brightfield can help your team leverage forward-looking consumer and market data to propel your sales pipeline.
