Predictive consumer intelligence and social listening
for CPG brands in food, beverage, supplements, and wellness.
Brightfield Group combines consumer research, opt-in social listening, and predictive analytics to help CPG teams track consumer needs, category shifts, and innovation opportunities.
Brightfield Group was founded in 2015 as a data and analytics company to fill a real gap: the cannabis industry was growing fast, but reliable consumer data was almost nonexistent. Building intelligence in that environment meant developing methodology from scratch, in a category with shifting regulation, limited precedent, and consumers largely invisible to traditional survey methods.
The result was a SaaS platform giving clients direct access to subscription data packages through a self-serve dashboard, where survey data, social listening signals, and market intelligence integrate into one structured view of the consumer.
In 2021, Brightfield Group expanded into wellness, recognizing that the same consumers driving cannabis adoption were showing up across functional food, beverages, supplements, and women's health. The methodology built for one complex category translated directly into others.
Today, Brightfield Group works with CPG brands that need consumer intelligence in categories where conventional research falls short. Functional food and beverages, supplements, women's health, and regulated markets share the same challenge that shaped us in 2015: the consumer is moving faster than the data. We built our platform around that problem. It is still the problem we solve.
Humanize The Data
We believe consumer intelligence should reflect real people, real behavior, and real motivations.
Stay Curious
We question assumptions, follow emerging signals, and look for the patterns others miss.
Think Ahead
We help clients act on what consumers are doing now, before it becomes a category trend.
Fill out the form to connect with our team. We'll show you how brands in your category are using Brightfield's platform to spot consumer trends before competitors do.
