Seriously, we love this stuff.

We're data-driven storytellers, obsessed with delivering actionable answers for our clients.


We got our start in the CBD and cannabis scenes when they presented new, thorny challenges every day. They still do, as do many others like the ever-changing wellness industry. We excel without the benefit of decades of precedent and predictable, manageable change.

We're all about diving into new markets that keep us on our toes. We love tackling challenges without a rule book, looking at every angle, and charting a new path forward.

Bethany Gomez

Managing Director

Bethany has established herself as a trailblazer in emerging markets, with a focus on cannabis, CBD and wellness. As the Managing Director and Co-Founder of Brightfield Group, she has cemented the company's position as an industry leader by emphasizing data-driven insights and compelling narratives. Through her leadership, Brightfield has played a significant role in the development of nascent industries like cannabis, CBD, and other innovative CPGs.

Bethany has been featured and quoted in numerous media outlets including The New York Times, Wall Street Journal, CNN, Bloomberg, Yahoo! Finance and more.

Patrick Hayden


Patrick is responsible for the growth of our company, leading the team towards a new era of consumer insights and market intelligence. He has worked in both market research and investment management for 15 years, primarily helping hedge funds leverage emerging market data to boost investment returns and enabling companies to achieve their business objectives.

Jennifer Kregor

VP of Product

Jennifer’s 15 years’ experience in product development, data science and research has forged her passion for continuous learning and growth.

As Senior Director of Product Development, Data Science, & Research Methodology at Brightfield Group, Jennifer is dedicated to using cutting edge methodologies in programming and statistics, believing machine learning and language analysis play a pivotal role in providing human insights and informed policies.

Meg Bluth

Senior Director, Insights

Meg has spent more than 20 years in the CPG industry, focusing on consumer behavior and branding with experience in packaged foods, personal care products, beverages, media and healthcare, culminating in her current position as Senior Director of Insights at Brightfield Group.

Meg is a storyteller, interpreter, and number cruncher that loves to dig into various pieces of information to come out with a cohesive, actionable strategy for her clients.

Jon Howells

Director, Data Science & Engineering

Jon Howells, the Director of Data Science & Engineering at Brightfield Group has 10 years of experience in data science and analytics strategy in various industries such as consumer goods and retail and financial services.

He previously served as Lead Data Scientist in the AI& Analytics department at Global Technology Consultancy as well as KPMG where he bridged the gap between business and technology and helped clients understand how to design, build, test and deploy robust solutions and find innovative insights for the industries using machine learning.

Let's Get Started.​

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