With fast-moving industries come difficult answers to find. We're constantly discussing new data, emerging trends, and hidden insights so we can keep each other informed and deliver impactful answers for our clients.
Seriously, we love this stuff.
Our team has extensive experience across multiple industries around the world:
Bethany's core responsibility is to manage our growing team and drive new product development. She is a key driver of business development, managing some of our top clients to ensure long-term success. She has an extensive background in quantitative research, global policy, and strategic planning. Her passion for the CBD and Cannabis industries helps drive our team forward and deliver comprehensive and data-driven answers for each of our customers.
Jen manages the development of our predictive models, NLP algorithms, web applications, and data science explorations. Prior to leading our Product team, she managed a large national study at UPenn’s Institute for Research in Cognitive Science and the UCLA Human Perception Lab. Most recently, she managed web-app development and data collection at UPenn's Positive Psychology Center with the World Well-Being Project, a group pioneering measures of well-being using natural language processing and machine learning, and providing insights to industry leaders and world governments.
Virginia works closely with our Analyst, Data Science, and Business Development teams in order to help develop our platform offerings and custom research across the US CBD market. Prior to joining us, she worked at Euromonitor, where she conducted the company's syndicated research of industries such as beauty & personal care, packaged foods, non-alcoholic drinks, health & wellness, consumer health, and retailing.
Connor is responsible for making innovative leaders aware of our unique, data-driven answers and custom business solutions. He has previously led and collaborated on marketing and repositioning strategies, global campaigns, solution-focused offerings, marketing attribution and operations, and sales-aligned processes across multiple industries.
Alyssa manages custom projects and consulting services for cannabis and CBD clients ranging from market research to consumer insights to strategy. She has been working and tracking the cannabis market since 2016 after she joined a beer strategy division at Constellation Brands and was tasked with tracking the impact of legalization on beer sales.
Patrick is responsible for the growth of our company, leading the team towards a new era of consumer insights and market intelligence. He has worked in both market research and investment management for 15 years, primarily helping hedge funds leverage emerging market data to boost investment returns and enabling companies to achieve their business objectives.