LEADERSHIP

Seriously, we love this stuff.

We're data-driven storytellers, obsessed with delivering actionable answers for our clients.

EXPERTS IN RAPIDLY EVOLVING INDUSTRIES

We got our start in the CBD and cannabis scenes when they presented new, thorny challenges every day. They still do, as do many others like the ever-changing wellness industry. We excel without the benefit of decades of precedent and predictable, manageable change.

We're all about diving into new markets that keep us on our toes. We love tackling challenges without a rule book, looking at every angle, and charting a new path forward.

Kate Stevenson

Head of Client and Business Dev

Kate Floyd (Stevenson) leads Client Strategy and Business Development for Brightfield Group. With 15 years of experience in marketing strategy, change management, and communications across various industries, including non-profit, consumer packaged goods, and financial sectors, Kate excels at turning in-depth insights into meaningful action. At Brightfield Group, she is passionate about helping clients translate data into strategic support and success. Kate's previous roles include Senior Consultant at Clerestory Consulting and Executive Director at the Midwest Marketing Education Foundation, where she led numerous successful initiatives. Her dedication to client success, innovative approaches, and inspiring presence make her a cherished leader and client advocate at Brightfield Group.

Jennifer Kregor

Head of Product and Operations

With over 15 years of experience in research, product strategy, and technology, Jen is a catalyst for innovation and transformation. At Brightfield Group, she leads Product and Operations, blending AI, data science, and product management to streamline operations and unlock new opportunities. She has led national studies at the American Institutes for Research, delivered transformative AI solutions at the University of Pennsylvania, and mentored future data science leaders at Northwestern University. Over the past seven years, Jen has played a key role in shaping Brightfield into a leader in consumer insights. Passionate about the future of data and technology, Jen’s mission is to fuse actionable insights and compassionate AI to help businesses — and people — thrive.

Julie Murphy

Head of Research and Insights

With over 20 years of experience in research and insights, Julie is renowned for her ability to think outside the box and question the status quo. As Director of Insights at Brightfield Group, she excels at interpreting complex data into easily digestible insights. Julie's career has been marked by her enthusiasm, positive attitude, and inspiring presence, making her an invaluable team member. Her extensive background includes roles at Midan Marketing and Cramer-Krasselt, where she led major research initiatives and developed innovative strategies for clients. Julie's expertise in qualitative and quantitative research, combined with her ability to understand and connect with diverse consumer segments, has driven significant success across various industries.

Jon Howells

Head of AI and Engineering

With over 10 years of experience in data science and analytics, Jon Howells is known for his ability to bridge business needs with cutting-edge technology. As Head of AI and Engineering at Brightfield Group, he leads efforts to harness AI and machine learning to solve complex challenges. Jon’s career includes key roles at a Global Technology Consultancy and KPMG, where he developed and deployed advanced data-driven solutions. He has a proven track record of delivering innovative insights that drive business impact and has positioned himself as an expert in AI. His deep expertise in analytics, combined with his strategic mindset, has helped transform operations across multiple industries.

Patrick Hayden

President

Patrick is responsible for the growth of our company, leading the team towards a new era of consumer insights and market intelligence. He has worked in both market research and investment management for 15 years, primarily helping hedge funds leverage emerging market data to boost investment returns and enabling companies to achieve their business objectives.

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