Seriously, we love this stuff.

We're data-driven storytellers, obsessed with delivering actionable answers for our clients.


We got our start in the CBD and cannabis scenes when they presented new, thorny challenges every day. They still do, as do many others like the ever-changing wellness industry. We excel without the benefit of decades of precedent and predictable, manageable change.

We're all about diving into new markets that keep us on our toes. We love tackling challenges without a rule book, looking at every angle, and charting a new path forward.

Bethany Gomez

Managing Director

Bethany has established herself as a trailblazer in emerging markets, with a focus on cannabis, CBD and wellness. As the Managing Director and Co-Founder of Brightfield Group, she has cemented the company's position as an industry leader by emphasizing data-driven insights and compelling narratives. Through her leadership, Brightfield has played a significant role in the development of nascent industries like cannabis, CBD, and other innovative CPGs.

Bethany has been featured and quoted in numerous media outlets including The New York Times, Wall Street Journal, CNN, Bloomberg, Yahoo! Finance and more.

Patrick Hayden


Patrick is responsible for the growth of our company, leading the team towards a new era of consumer insights and market intelligence. He has worked in both market research and investment management for 15 years, primarily helping hedge funds leverage emerging market data to boost investment returns and enabling companies to achieve their business objectives.

Jennifer Kregor

Head of Product and Operations

Jen brings over 15 years of experience leading research, product strategy, and technology to drive business growth. At Brightfield Group, she leads Product and Operations, fostering collaboration and leveraging each team member's strengths with AI, data science, and practical product management to achieve operational efficiency. Her career is marked by achievements like managing impactful AI solutions at the University of Pennsylvania and mentoring data science students at Northwestern University. Over the past seven years, she has played a key role in Brightfield's rise to become a leader in consumer insights, focusing on deep customer understanding. Her mission is to leverage actionable data insights, compassionate AI, and cutting-edge technology to empower both people and businesses to thrive.

Julie Murphy

Head of Research and Insights

With over 25 years of experience in research and insights, Julie is renowned for her ability to think outside the box and question the status quo. As Director of Insights at Brightfield Group, she excels at interpreting complex data into easily digestible insights. Julie's career has been marked by her enthusiasm, positive attitude, and inspiring presence, making her an invaluable team member. Her extensive background includes roles at Midan Marketing, Northern Trust, and Cramer-Krasselt, where she led major research initiatives and developed innovative strategies for clients. Julie's expertise in qualitative and quantitative research, combined with her ability to understand and connect with diverse consumer segments, has driven significant success across various industries.

Kate Stevenson

Head of Client and Business Development

Kate Floyd (Stevenson) leads Client Strategy and Business Development for Brightfield Group. With 15 years of experience in marketing strategy, change management, and communications across various industries, including non-profit, consumer packaged goods, and financial sectors, Kate excels at turning in-depth insights into meaningful action. At Brightfield Group, she is passionate about helping clients translate data into strategic support and success. Kate's previous roles include Senior Consultant at Clerestory Consulting and Executive Director at the Midwest Marketing Education Foundation, where she led numerous successful initiatives. Her dedication to client success, innovative approaches, and inspiring presence make her a cherished leader and client advocate at Brightfield Group.

Jon Howells

Head of AI and Engineering

Jon Howells, the Director of Data Science & Engineering at Brightfield Group has 10 years of experience in data science and analytics strategy in various industries such as consumer goods and retail and financial services.

He previously served as Lead Data Scientist in the AI& Analytics department at Global Technology Consultancy as well as KPMG where he bridged the gap between business and technology and helped clients understand how to design, build, test and deploy robust solutions and find innovative insights for the industries using machine learning.

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