We're data-driven storytellers.

With fast-moving industries come difficult answers to find. We're constantly discussing new data, emerging trends, and hidden insights so we can keep each other informed and deliver impactful answers for our clients.

Seriously, we love this stuff.

Our team has extensive experience across multiple industries around the world:

Opaque Markets
Machine Learning
Strategic Planning
Data Science
Global Policy
Creative Agencies
Social Media
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Bethany Gomez

Managing Director

Bethany has established herself as a trailblazer in emerging markets, with a focus on cannabis, CBD and wellness. As Managing Director and Co-Founder of Brightfield Group, Bethany's commitment to leadership and storytelling through meaningful data has positioned the company as an industry leader, playing a crucial role in shaping the cannabis, CBD and wellness industries both from a consumer and market perspective. Bethany has been featured and quoted in numerous media outlets including The New York Times, Wall Street Journal, CNN, Bloomberg, Yahoo! Finance and more. 

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Pat Hayden


Patrick is responsible for the growth of our company, leading the team towards a new era of consumer insights and market intelligence. He has worked in both market research and investment management for 15 years, primarily helping hedge funds leverage emerging market data to boost investment returns and enabling companies to achieve their business objectives.

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Lindsay Martinez

VP of Sales and Marketing

Lindsay has spent the last 25 years using data to help clients build best-in-class products and experiences.  She has an extensive background in retail eCommerce with a foundation in the market research and Voice of Customer (VoC) spaces. As the Vice President of Sales and Marketing at Brightfield Group, Lindsay leads the teams that partner with clients to inform their roadmaps and create outstanding customer experiences across the cannabis, CBD, and wellness sectors.

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Jennifer Kregor

VP of Product

Jennifer’s 15 years’ experience in product development, data science and research has forged her passion for continuous learning and growth. As Senior Director of Product Development, Data Science, & Research Methodology at Brightfield Group, Jennifer is dedicated to using cutting edge methodologies in programming and statistics, believing machine learning and language analysis play a pivotal role in providing human insights and informed policies.

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Meg Bluth

Senior Director, Insights

Meg has spent more than 20 years in the CPG industry, focusing on consumer behavior and branding with experience in packaged foods, personal care products, beverages, media and healthcare, culminating in her current position as Senior Director of Insights at Brightfield Group. Meg is a storyteller, interpreter, and number cruncher that loves to dig into various pieces of information to come out with a cohesive, actionable strategy for her clients.

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Jon Howells

Director, Data Science & Engineering

Jon Howells, the Director of Data Science & Engineering at Brightfield Group has 10 years of experience in data science and analytics strategy in various industries such as consumer goods and retail and financial services. He previously served as Lead Data Scientist in the AI & Analytics department at Global Technology Consultancy as well as KPMG where he bridged the gap between business and technology and helped clients understand how to design, build, test and deploy robust solutions and find innovative insights for the industries using machine learning.