Need to understand the cannabis consumer? You're in the right place.
You’d think that would be a good thing for cannabis brands. The weed practically sells itself. But there’s a catch. Selling the product is easy. Selling your product is hard.
You know that amazing sugar that’s all the rage on TikTok? Neither do we, because it doesn’t exist. Sugar is a commodity. It sells itself too, for a couple bucks a pound. Yikes
So, what’s the solution? Brand. Your brand is the only tool you have. Because if cannabis wallows in commodity status, we’re all in trouble because all that’s left to compete on is price.
Since 2015 Brightfield has been helping cannabis brands discover valuable insights to cultivate customer-centric strategies.
The cannabis industry is evolving from commodity vendors to a full-fledged CPG sector driven by innovative brands.
Like mainstream CPGs, our brands cater to specific customers with unique values and needs. But from there we diverge.
Cannabis users are deeply passionate about the plant, often viewing it as part of their identity. You just don’t get that from breakfast cereal. People eat corn flakes, but you don’t see many corn flake tattoos.
To create a successful brand that truly resonates, it's crucial to understand your audience. What drives them. And establish a deep connection that goes beyond just selling a product.
Complete the form to speak with our sales team to see how Brightfield can help your team leverage forward-looking consumer and market data to propel your sales pipeline.