We help CBD and Cannabis brands succeed

‍with strategic data + insights

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FREE REPORT | WELLNESS

Who is the Functional Beverage Consumer?

In this report, we compare and contrast consumer segments of functional beverage consumers - including emerging products like turmeric tea and oat milk lattes.

FREE REPORT | CANNABIS

Brand + Marketing Strategies Driving Conversion in Canada

Nearly 60% of Canadian cannabis brands saw a drop in awareness from Q2 to Q3 2020. We explore the brands that have successfully converted consumers down the purchasing funnel .

Make better growth, marketing and product decisions with:

AI-Driven Consumer Insights
Product Innovation Insights
Brand Health Tracking
Market Landscape
Expert Research Analysis

Platform Overview

Make better growth, marketing and product decisions with:

AI-Driven Consumer Insights
Product Innovation Insights
Brand Health Tracking
Market Intelligence
Expert Research Analysis and Strategic Guidance

Platform Overview

image of brightfield group cbd consumer insights

Trusted by hundreds of innovative leaders.

It is so enjoyable to work alongside the insightful team at Brightfield and leverage their incredibly useful data.

New Markets Leader

Brightfield Group continues to be one of our go-to resources when it comes to consumer insights, product innovation trends, and is now our trusted source of brand health tracking for the industry.

Analytics Leader

Brightfield delivers invaluable data you just can’t get anywhere else. Nobody knows the CBD and Cannabis market better than Brightfield Group.

Founders

We had very clear expectations going into our custom study. They do a really good job with the brand health portal. It allows brands to take their hands off the wheel if they need and let Brightfield take over to support.

Marketing Leader

The Brightfield team is an unbelievable partner with my organization. The account team is amazing and the insights, information, and perspective they provide has dramatically helped me navigate the ever-changing CBD space.

Marketing Leader

Brightfield has been a tremendous addition to our business partnerships. Keep up the awesome work!

Managing Director

Looking for custom research?

We provide custom research solutions to directly address your business, customer and product goals.

Need something else? Let us know what questions you are trying to answer, and we'll create a custom quote just for you.

Get custom Quote

Check out our blog for CBD and Cannabis content created to help you stay informed.

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How do you feel when you think of brightfield?

A few words from innovate leaders we've worked with...

“I feel confident that I am making the right choice, and also more like an expert, knowing that I can tap into the experts and get fast responses -- without going through a whole bunch of hoops. The flexibility you all have is greatly appreciated."

Manager, Large Cannabis Brand

"I think part of what convinced me is that other reports were quoting Brightfield numbers, which gave me quite a bit of confidence.”

Sr. Manager, Mid-Size CBD Brand

"I have the right team supporting us.”

VP, Large CBD Manufacturer

We help CBD and Cannabis brands succeed

Make better growth, marketing and product decisions with:

Make better growth, marketing and product decisions with:

Trusted by hundreds of innovative leaders.

It is so enjoyable to work alongside the insightful team at Brightfield and leverage their incredibly useful data.

Brightfield Group continues to be one of our go-to resources when it comes to consumer insights, product innovation trends, and is now our trusted source of brand health tracking for the industry.

Brightfield delivers invaluable data you just can’t get anywhere else. Nobody knows the CBD and Cannabis market better than Brightfield Group.

We had very clear expectations going into our custom study. They do a really good job with the brand health portal. It allows brands to take their hands off the wheel if they need and let Brightfield take over to support.

The Brightfield team is an unbelievable partner with my organization. The account team is amazing and the insights, information, and perspective they provide has dramatically helped me navigate the ever-changing CBD space.

Brightfield has been a tremendous addition to our business partnerships. Keep up the awesome work!

Looking for custom research?

Understand Consumer Needs

Entry + Expansion

Industry Overview

Target Market Identification

A few words from innovate leaders we've worked with...

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