Fueling tomorrow's favorite brands
with data-driven answers

for the CBD & Cannabis Industries

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INSIGHTS

US THC Vape Users

In response to the 'Vape Crisis', we explored how US THC vape consumers feel about the breaking news, if they altered their behaviors, and more.

GUIDES

Our Guide to CBD Consumer Insights

Learn what consumer insights means in the dynamic world of CBD.

Platform

Discover your next decision with Enlight, our insights discovery platform.

Get the answers you need to drive better decisions - from brand health and consumer insights, to market research and expert analyst reporting.

Platform Overview

Platform

Discover your next decision with Enlight, our insights discovery platform.

Get the answers you need to drive better decisions - from brand health and consumer insights, to market landscape and expert analyst reporting.

Platform Overview

Looking for something more specific?

We provide custom capabilities that directly address your business, customer, and product goals, including:

Target Market Identification

Finding the right consumers is never easy. We'll help you identify key personas and consumer profiles to drive key business goals.

Concept Testing

Get ready to launch your new idea with confidence by understanding consumer perception before you jump into the market.

Market Expansion Opportunities

New opportunities are popping up every single day. We lay out various scenarios on how you can succeed.

Need something else? Let us know what solution you are looking for, and we'll create a custom quote just for you.

Check out our blog for CBD and cannabis content created to help you stay informed.

How do you feel when you think of brightfield?

A few words from innovate leaders we've worked with...

“I feel confident that I am making the right choice, and also more like an expert, knowing that I can tap into the experts and get fast responses -- without going through a whole bunch of hoops. The flexibility you all have is greatly appreciated."

Manager, Large Cannabis Brand

"I think part of what convinced me is that other reports were quoting Brightfield numbers, which gave me quite a bit of confidence.”

Sr. Manager, Mid-Size CBD Brand

"I have the right team supporting us.”

VP, Large CBD Manufacturer

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