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Tune Into Your Customers' Next Move

Brightfield's advanced consumer insights fuse surveys with respondents' opt-in real-time social media behavior, providing unparalleled understanding of your customer segments' behavior, motivations, and needs. Our predictive analytics in the wellness space empower you to forecast trends with high accuracy, innovate rapidly, and develop authentic customer engagement strategies, ultimately helping your business thrive alongside your customers.

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AI-driven Consumer Insights

Go beyond scan data or survey alone. Leverage real-time, self-reported insights of millions of your specific consumers to connect with them authentically, understand their need states and motivations, and predict where they’re headed.

Unlock Deep Customer Insights

We leverage in-depth quarterly surveys to explore your customer profiles, attitudes, and behaviors.  For deeper understanding, survey participants opt-in to share their social media data, revealing their passions, personalities, and online influences.  By combining this self-reported data with their social media activity, we paint a comprehensive picture of your target audience.

Uncover Hidden Trends with Social Listening

Brightfield goes beyond simple surveys.  We integrate survey data with social media analysis to capture organic conversations, opinions, and trends that drive customer behavior.  Our unique approach doesn't just analyze those who post, but also considers the silent majority who follow and engage passively.

Predict Winning Strategies with Trend Forecasting

Brightfield’s platform seamlessly synthesizes survey data, opt-in, real-time social media, and expert analysis, providing a comprehensive view of the Wellness space.  This allows us to identify emerging trends before they go mainstream.  With 80% accuracy, our forecasts enable you to stay ahead of the competition without the bias or gaps of other methodologies.

Explore and Analyze in an Accessible Wellness Ecosystem

Navigate our multi-directional Wellness Consumer Ecosystem from any starting point that's best for you - product attribute, need state, customer segment. Understand the full customer journey including motivations behind product choices, discovery methods, adjacent need states and innovation opportunities, media engagement, and more.

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Get unmatched visibility into who your consumers are or could be


Spot the next trend with multidimensional data.

consumer analytics platform

Get the data you need to build authentic customer relationships. We collect detailed consumer data integrated with a deeper read into social presence. Identify target personas, understand product usage, and identify unmet market needs with confidence.

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Effective performance monitoring in emerging markets requires a view from the consumer lens. Our syndicated Brand Health tracker sets you up for growth by empowering your team with insights that help build a marketing scorecard, perfect messaging, and benchmark performance versus competitors.

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Our survey panel participants have given us access to their social media profiles so you can combine our deep survey data with social media insights for unmatched visibility into your customers. With this privileged access, you'll gain a deep understanding of your customers, their preferences, and how they communicate.

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We audit the digital menus of thousands of dispensaries around the United States to give you an up-to-date view of the products available on shelf, with added social media insights to provide color into the real-world consumer reactions to product trends and launches.

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Take a deep dive into market features and trends, with sizing and 5-year forecasts by product type and distribution channel.​ Read the competitive landscape with product trends and innovations and detailed company profiles. We offer a view across the US, Europe, LaAm, and the Asian Pacific region.

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Find the ideal market, field test your ideas, and develop long-term relationships with your customers with a bespoke approach. Emerging markets move quickly. Leverage our custom research and reporting for quick clarity at every stage of product development.

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Limiting the Infinite

You worked hard. You were smart, stayed attuned to your market, and beat the odds. And success! You're on shelf. So what's next?

Anything. Literally. Anything.

There are a million different vectors to follow from here, and most of them are wrong. And when they're wrong, they're expensive. You have a hunch. Okay, hunches. Dozens, actually.

If there were only a way to validate your intuition. Well, now there is.

When you’re extending products for your existing consumers or finding new consumers for a whole new line, you need to track the trends that matter. Stay focused. Old data tell you about yesterday's consumer. You're selling to today's.

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Empower your entire team with applicable insights.

marketing insights

Inform marketing content and target core consumers, leveraging need states that drives them to purchase.

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strategy insights

Allocate budget based on current, real-world market activity to optimize revenue and insulate yourself from market volatility.

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Develop products for a waiting audience to expand your share of wallet and capture new consumer segments.

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innovation insights

Pitch with confidence using investor pitches and sell decks that make compelling arguments driven by multidimensional data

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finance and sales insights
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Uncover the motivation in consumer data


We're masters of nuance in the cannabis market.

Consumer ≠ Purchaser

Get the data you need to build authentic customer relationships. We collect detailed consumer data integrated with a deeper read into social presence. Identify target personas, understand product usage, and identify unmet market needs with confidence.

Grey Markets

If someone develops a product to compete with McDonald's, they don't have to worry about a shadow market for chicken nuggets. Cannabis companies aren't so lucky. Their biggest competitor is an invisible underground economy few data sets can reach. Grey markets are invisible consumers to most datasets, but Brightfield's consumer data includes all consumers, even the ones shopping underground.

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Data and Insights Trusted by Top Publications
The Wall Street Journal LogoLogo - The New York Timeslogo - NBC Newslogo - Rolling Stonelogo - Bloomberglogo - Forbeslogo - Adweeklogo - Inc.logo - MJBizDailylogo - Cannabis Business TimesLogo - New Cannabis Ventureslogo - Green Market Reportlogo - Bevnetlogo - Natural Products Insiderlogo - Food NavigatorFood Dive

Let's Get Started.​

Complete the form to speak with our sales team to see how Brightfield can help your team leverage forward-looking consumer and market data to propel your sales pipeline.​