Next-Level Customer Insights
Go beyond purchases to connect authentically and understand passions, motivations, and opinions to find what’s next in your industry.
Get the data you need to build authentic customer relationships. We collect detailed consumer data integrated with a deeper read into social presence. Identify target personas, understand product usage, and identify unmet market needs with confidence.
If someone develops a product to compete with McDonald's, they don't have to worry about a shadow market for chicken nuggets. Cannabis companies aren't so lucky. Their biggest competitor is an invisible underground economy few data sets can reach. Grey markets are invisible consumers to most datasets, but Brightfield's consumer data includes all consumers, even the ones shopping underground.
Spot the next trend with multidimensional data.
Empower your entire team with applicable insights.
You worked hard. You were smart, stayed attuned to your market, and beat the odds. And success! You're on shelf. So what's next?
Anything. Literally. Anything.
There are a million different vectors to follow from here, and most of them are wrong. And when they're wrong, they're expensive. You have a hunch. Okay, hunches. Dozens, actually.
If there were only a way to validate your intuition. Well, now there is.
When you’re extending products for your existing consumers or finding new consumers for a whole new line, you need to track the trends that matter. Stay focused. Old data tell you about yesterday's consumer. You're selling to today's.
Complete the form to speak with our sales team to see how Brightfield can help your team leverage forward-looking consumer and market data to propel your sales pipeline.