US Cannabis consumer insights

Uncover in-depth insights on your next customer.

Our Cannabis Consumer Insights portal is fueled by machine learning, social-integrated surveys and psychological theory so you can deeply relate to consumers in each part of their day.

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Persona Overview

The Personas tab helps you understand existing segments, penetration over time, and how each segment uses cannabis.

Demographics

Learn the basics of all consumer segments and filter by income, age, ethnicity, sexuality, gender, and more.

Usage

Get the right insights on usage patterns, dosage preference, usage rates, and which product categories consumers prefer.

Paths to Purchase

Learn why consumers purchase cannabis, who they heard it from, how much they spend, and what they are looking for in their next favorite product.
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Cannabis Demographics
image of Brightfield's Cannabis consumer insights portal showing cannabis consumer usage
image of Brightfield's Cannabis consumer insights portal showing cannabis consumer path to purchase

Our team of experts are by your side.

We want to ensure you are set up for success. When you work with us, you have access to our team of expert analysts that help you dive into the data and explore new opportunities.
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Substitution Effect

Dig into how consumers use alcohol and cannabis, how often consumers drink, and which occasions they prefer each substance.

Personality

Our Natural Language Processing algorithms leverage real social posts to help you understand what drives consumers to purchase and what their psychological profile looks like.

Social Media Interests

Relate to your consumers more effectively by knowing what they are interested in besides the products they buy.

Topics & Trending

Get a real-time feed on all things cannabis. Filter by demographics, product type, or the topic of conversation.
image of Brightfield's Cannabis consumer insights portal showing cannabis consumer and alcohol substitution effect
image of Brightfield's Cannabis consumer insights portal showing cannabis consumer personality traits and personal concerns
image of Brightfield's Cannabis consumer insights portal showing cannabis consumer social media interests
image of Brightfield's Cannabis consumer insights portal showing cannabis social listening capabilities
Related Resources
2023 Update: U.S. Cannabis Market Forecasts
Measuring your Brand Health—Critical Data You Can’t Live Without
Brightfield’s 2022 by the Numbers: 2022 Roundup and Trends to Watch in 2023
Cannabis Across Borders: The Multi-State Brand
Cannabis & Psychedelics: Market Overlap Between Cannabis & Psychedelic Markets
What Makes a Favorite Dispensary?: Favoritism Drivers in US Cannabis
View more resources
Ready to see how our Cannabis Consumer Insights portal can fuel better consumer-driven decisions?
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