Bethany Gomez

Managing Director

Bethany has a background in quantitative and strategic research, specializing in the market research of the consumer goods industry. Prior to joining Brightfield Group, she worked with a leading CPG market research firm, managing the company's syndicated research of industries such as packaged foods, alcoholic drinks, consumer health and tobacco in Mexico. She has also worked as an analyst and consultant on a wide variety of projects for private companies, nonprofits and multilateral organizations, including analyzing opportunities to leverage telecom to promote health initiatives for an international financial institution and contributing to human resource strategic planning for the United Nations. Bethany holds a Bachelor's Degree in Political Science from the University of Wisconsin and a Master's Degree from University of San Diego's School of Global Policy and Strategy, focusing on Quantitative Analysis and Management. 

As Managing Director, Bethany designs all of Brightfield Group’s products, both as custom research and syndicated research. She develops and defines methodologies and manages all projects conducted by our excellent team of analysts and data-scientists. Bethany works with clients to identify their needs and build customized solutions. She works closely with our business development team to showcase our capabilities, build proposals, and develop strategic partnerships with key players both inside and outside this industry.

Bethany’s Areas of Expertise:

  • Design Custom Research
  • New Product Development
  • Overseeing Syndicated Research
  • Business Development and Client Support
  • Strategic Partnerships
  • Presenting to Cannabis Community
  • Strategic Partnerships across industries.