Target Market Identification
Identify your best customers.
If you are targeting everyone, then you are targeting no one. Bolster your marketing and resonate with new audiences with our consumer segmentation solution.
Our process enables fast results so you can win even faster.
Review Hypothesis and Audience
Our team works with you to identify the initial story driving your search for great customers. From this, we build out consumer behaviors and attributes that accurately represent the core of your question.
Develop Insights-Driven Surveys
Surveys need to properly target the right people with the right question to get the best answer. We develop, optimize, and measure our surveys in-house to apply our expertise throughout the entire process.
Map to our Comprehensive Database
Our proprietary consumer database is constantly growing with thousands of consumers. This builds a realistic foundation for better segmentation, existing consumer analysis, and developing the profile of your next customers.
Analyze with Real Humans
Data is only as good as the stories you can tell with it. Our experienced team of researchers dive into the survey results to pull relevant insights and develop an actionable plan.
Deliver the Answers
We package up the data, insights, and plan and walk you through the results in an in-depth conversation - answering any clarifying questions you may have.
Visualize for Your Team
Many of our clients want to interact with the data we gathered. We can build a custom dashboard for your specific solution that gets updated on a semi-annual basis as more database grows more powerful.
