Big decisions like packaging, branding, and product changes need to be tested by the right consumers before they enter the market.
Get ahead of any wasted budget with our concept testing solution that digs into consumer preference, new audience identification, willingness to purchase, and more.
Whether it is your existing customer segments or prospective consumer attributes, we work with you to find the ideal testing environment.
We explore need states, demographics, usage behaviors, perceptions of your concept, price sensitivity and more. Our surveys are launched, optimized, and measured in-house, enabling us to stay in tight coordination with you throughout the fielding process.
Our proprietary consumer database is constantly growing with thousands of consumers. This builds a realistic foundation for more responsive testing, new consumer penetration, and better-decision making.
Data can tell you one thing, but people tell you the story. Our experienced team of researchers dive into the survey results to pull relevant insights and develop an actionable plan.
We package up the data, insights, and plan and walk you through the results in an in-depth conversation - answering any clarifying questions you may have.
