Concept Testing
Pick your stage. Get results.
We approach concept testing with cost and responsiveness in mind. By targeting specific questions you need to answer, we help you create better products your customers will love.
Get a custom QUoteStage 1: Ideate
Scope and refine your next innovative product.
What pain points do my customers have?
What products are going to meet their needs?
Which flavors, cannabinoids, and ratios should I use?
We work alongside your team to develop comprehensive surveys. Our flexible database allows us to tie your custom data back to larger trends - amplifying the value you get from our research.
Stage 2: Position
Attract customers with the right design and messaging.
Which positioning will generate the most demand?
Which packaging will my consumers love?
How competitive is my product?
We'll work with your team to reach the right consumers and get their thoughts on new positioning statements, images, and more.
Stage 3: Validate
Test your new product with ideal consumers.
Do consumers know how to use my product?
Is my product meeting my consumers' needs?
How can I improve my product?
We conduct in-depth interviews with your ideal customer to understand why they use your product, what they like, and how it can improve. Our responsive research process allows us to efficiently get the comprehensive results you need.
