US Cannabis Brand Health

Build a brand your customers will love.

Monitor your performance and benchmark against competitors with a custom dashboard tailored specifically to your brand.

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Consumer Demographics

Get a foundational understanding of the consumers in your market and compare their demographics to your competitive set.

Paths to Purchase

Map your customer journey with data on where they buy, key purchase influences, and what they look for in their next favorite product.

Cannabis Usage

Understand usage behaviors of your consumers and filter across key demographics.

Product Type Usage

Go a level deeper and explore how consumers use the product types most important to your brand.
laptop image of Brightfield's cbd brand health tracker showing a summary of brands and funnel performance
mage of Brightfield's cbd brand health tracker showing cbd buyer personas for each brand
Persona Penetration
Persona Penetration

Our team of experts are by your side.

We want to ensure you are set up for success. When you work with us, you have access to our team of analysts that have been watching the Cannabis industry since 2015 and understand what it takes for brands to get ahead.
Take a data-driven approach to your brand strategy.
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Funnel Summary

See how successful your brand is in converting consumers and compare alongside your competition.

Brand Usage

Learn how consumers use your specific products, where they heard about your brand, and likelihood to use again.

Perception + Satisfaction

Select your brand or the competition to see how consumers rank your brand attributes and where they stand on brand satisfaction.

Social Listening

Identify topic and volume-based trends across competitive social accounts.
laptop image of Brightfield's cbd brand health tracker showing a summary of brands and funnel performance
mage of Brightfield's cbd brand health tracker showing cbd buyer personas for each brand
mage of Brightfield's cbd brand health tracker showing cbd buyer personas for each brand
mage of Brightfield's cbd brand health tracker showing cbd buyer personas for each brand
Ready to see how a custom Brand Health portal can help build deeper relationships with your customers?
Schedule a demo

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OverviewUS CBD Brand HealthUS Cannabis Brand HealthCanada Brand HealthInnovation InsightsUS CBD Consumer InsightsUS Cannabis Consumer InsightsCanada Consumer InsightsPet CBD Landscape

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