Jennifer Kregor
Head of Data Science

Jennifer Kregor serves as lead data scientist at Brightfield Group where she executes the development of predictive models, web applications, and data science explorations. Prior to joining Brightfield Group, she managed a large national study at UPenn’s Institute for Research in Cognitive Science and the UCLA Human Perception Lab. She contributed to dozens of studies at American Institutes for Research, developing quantitative and qualitative data-collection instruments, conducting analyses, and structuring reports for state and federally funded research. She most recently managed web-app development and data collection at Penn's Positive Psychology Center with the World Well-Being Project, a group pioneering measures of well-being using natural language processing and machine learning.

Jennifer is passionate about using cutting edge methodologies in programming and statistics, and believes machine learning and language analysis play a pivotal role in providing human insights and informed policy. Always approaching a problem with an eye on the many individuals composing it, she hopes her research will help identify the products and lifestyles that help people thrive in a way tailored to their own singularity. She’s particularly fascinated with the vast array of uses and cases where CBD has helped individuals be well and enjoy their every day with more gusto.

She has a B.A. in Psychology from the College of William and Mary and a M.S. in Education Policy from the University of Pennsylvania. She is also a graduate of, and current assistant instructor at, Northwestern’s Data Science program and a candidate for the University of Pennsylvania Masters of Applied Positive Psychology.

Jennifer’s Areas of Expertise:

  • Data Science
  • Predictive Modeling
  • Quantitative & Qualitative Methods
  • Online Data Collection