The deepest consumer insight solutions available for the CBD and Hemp-Derived THC industries.
CBD has cooled from its peak but hasn't gone away. Hemp-Derived THC has grown quickly, with regulatory volatility of its own. Both are shaped by shifting rules, price compression, and uneven retail access.
The challenge isn't getting attention anymore. It's knowing which signals matter, which consumer needs are shifting, and where the next opening is likely to show up.
Brightfield Group connects consumer research, social listening, brand tracking, and market intelligence to help CBD and Hemp-Derived THC product teams make clearer calls in a category that keeps moving.
Since 2015, Brightfield Group has offered a full data ecosystem for the CBD industry and emerging cannabinoids.
Find new consumers and strengthen brand loyalty. Brightfield is the best source for actionable CBD and Hemp-Derived THC consumer insights. We help companies cater to their customers' ever-evolving needs and develop the products that truly resonate.
Equip your marketing team with the tools to devise a brand strategy and create messaging that nurtures genuine consumer connections.
Evaluate your brand strategy by assessing your brand's connection with customers and identifying whitespace in the market. Develop your marketing scorecard, refine your brand strategy, and measure your performance against competitors. Determine the effectiveness of your marketing efforts, allocate your marketing budget wisely, and develop brand equity over time.
Partner with Brightfield Group’s Insights Team to design projects, collect data, and discover insights across the areas that are most important to you.
Quickly identify the ideal market, field test your ideas, and cultivate enduring customer relationships with a tailored approach. Leverage our custom research and reporting to gain prompt clarity at each product development stage, as emerging markets move swiftly.
Get a comprehensive view of the market to identify opportunities in CBD and Hemp-Derived THC to drive business strategy. Make impactful decisions with multi-sourced data that dives into category leaders, realistic market forecasts by product and channel, and regularly updated analysis from our team of analysts.
CBD and Hemp-Derived THC consumers have granted Brightfield an intimate look into their lives online, including what they post, who they follow, and what matters to them most. Combined with our consumer data portal this social listening offers a window into buyers that you will not find anywhere else.
Contact us today.
Fill out the form to connect with our team. We'll show you how brands in your category are using Brightfield's platform to spot consumer trends before competitors do.
