Our Methodology

Brightfield Group incorporates a multi-source methodology to collect information from all sides of the legal cannabis industry. This is triangulated into our final products, resulting in the most accurate and insightful data available for our clients.

Our Methods

Brightfield Group incorporates a multi-source methodology to collect information from all facets of the legal cannabis industry. This is triangulated into our final products, resulting in the most accurate and insightful data available for our clients.

Our economists build state level demand models leveraging large scale federal surveys on cannabis consumption. We use econometric models to build forecasts at the national, state and metro area levels. We analyze taxation data, patient counts and other official statistics.

We leverage select sales data from retailers and cross-reference it with the menu audits  we continuously conduct on thousands of dispensaries nationwide, leveraging big data and advanced algorithms to analyze product selections, distribution patterns and regional preferences. 

We survey thousands of cannabis consumers and medical patients to understand more about their consumption and purchasing behaviors.

We conduct interviews with dispensary owners and manufacturers across the country to hear about what is happening on the ground and see the industry from their side.

We produce the same data points on each state and metro area, allowing us (and our clients) to directly compare overall sales and sales per capita, per patient, per dispensary across different states and metro areas. We use these different data sources to triangulate our numbers and arrive at the most comprehensive data and deepest market and consumer insights possible.