Virginia Lee

CBD Research Manager

Virginia is a consumer strategist with over 15 years of experience advising companies on innovation and market entry opportunities in consumer packaged goods. As CBD Research Manager at Brightfield Group, she develops and executes syndicated and customized research covering the U.S. and international CBD markets. Virginia works closely with the company’s analyst, data science, and business development teams. Prior to joining Brightfield Group, she worked at a leading CPG market research firm, where she conducted the company's syndicated research of industries such as beauty & personal care, packaged foods, non-alcoholic drinks, health & wellness, consumer health, and retailing. She most recently helped global clients identify new product innovation opportunities as Insights & Innovation Manager at a global knowledge leader in the food and beverage industry.