Alyssa has been working and tracking the cannabis market since 2016 when she joined a beer strategy division at an international alcohol producer and was tasked with tracking the impact of legalization on beer sales. She later transitioned to consumer insights for emerging opportunities where she was instrumental in supporting the development of research plans to support internal understanding of cannabis consumers and their interest in cannabis beverages. She also worked on project innovation, consumer trends, and acted as the resident expert on Gen Z. While at a large accounting firm and multiple healthcare providers, her strategic insights allowed for a proactive approach to trends and competitors.
At Brightfield, she manages custom projects for cannabis and CBD clients ranging from market research to consumer insights to strategy.
Alyssa received her MBA from the Kellogg School of Management at Northwestern University and graduated from the University of Notre Dame with a BS in Science-Business.