As you develop your product a lot of decisions need to be made (dosage, size, pricing, packaging etc.). Make those decisions with data using Brightfield Group research.
What have your CBD patients been looking for in a topical? Who is still looking for a low dosage edible? Whether she is a millennial mom looking for a better tasting chocolate or an aging baby boomer treating arthritis pain with CBD, we’ve talked to your consumers and can tell you what they want.
Competition is becoming dense in the cannabis space as more sophisticated players enter the market. Using data to fine-tune your product strategy will differentiate your brand. What price are consumers willing to pay? How large of a dosage should you produce? Will packaging make or break you? Answer these important questions before learning the hard way.