CBD Consumer Insights

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Enlighten your understanding of CBD consumers

As increasingly more influencers and celebrities are touting the benefits of CBD, a variety of consumer interests and personas are emerging. 

Our portal is designed to give you insight into the dynamic personas of CBD users (from tobacco quitters to glam follower of Goop and Gwyneth Paltrow, to stressed out millennials cutting down on anxiety, to aging ailers) . You have the ability to completely customize and define our data to generate your own data-driven ideation.

Get started with a preview of the CBD Consumer portal

Uncover in-depth coverage on key customer metrics including:

1) Demographics

2) Cannabis CBD Usage

3) Personality and Motivators directly linked to the top psychological research.

4) Lifestyles, Interests, and Influencers

5) Tobacco Substitution Effects


Brightfield’s AI-driven predictive marketing can help identify likely consumers using their social-media metrics. Our machine learning and natural language processing helps clients gain insights that:

1) Cut customer acquisition costs

2) Identifies and illuminates deep understanding of addressable core consumer groups

3) Informs nuanced messaging to specific core consumer groups


CBD Consumer Insights

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