brightfield-group-logo

Free access has been discontinued.

We are sorry to inform you that we have discontinued our support for a free account. If you would like to learn more about our products please see below.

CBD Consumer Exploration

Dive deep into the minds of real CBD or Cannabis consumers in an interactive platform.

Uncover in-depth insights on your next customer.

Users can discover key insights about existing or prospective consumer segments that fuel:

  • Content, Marketing and Sales Strategies
  • Brand Alignment and Optimization
  • Product/Market Fit
  • Customer Acquisition

Deeply Understand Consumers Across the Landscape

Personas

The Personas tab helps you understand existing segments, penetration over time, and how each segment uses CBD.

Demographics

Learn the basics of all consumer segments and filter by Income, Age, Ethnicity, Sexuality, Gender, and more.

Usage

Get the right insights on usage patterns, dosage preference, usage rates, and which product categories consumers prefer.
CBD Personas
Demographics
CBD Usage

Interested? Request a demo today!

Contact us

Paths to Purchase

Learn why consumers purchase CBD, who they heard it from, how much they spend, and what they are looking for in their new favorite product.

Personality

Understand what drives consumers to purchase and what their psychological profile looks like - all linked to real people.

Interests

Relate to your consumers more effectively by knowing what they are interested in besides the products they buy.

Topics & Trending

Get a real-time feed on all things CBD. Filter by demographics, product type, or the topic of conversation.
CBD Paths to Purchase
Cannabis Personality Tab
CBD Interests
CBD Topics Trending

Related Content

Who Buys CBD Topicals?
The regulatory environment for CBD is still gray and topicals have become a lower risk investment for chain retailers that want to stock their shelves with top brands.
Alcohol's New Opportunity To Capture Consumer Attention
Today, more companies are looking to expand their offerings past alcohol and its traditional occasions to a total market understanding that increasingly includes cannabis.
Free Report: Canadian Consumer Insights
Following up from our initial report on the Canadian recreational market since its launch, we took a closer look at consumers to better understand these questions and provide answers.

Let's work, together.

Contact us