Consumers have more power than ever in the history of the CPG category. This is why we place them at the center of everything we do. We create vast ecosystems of data from surveys, social scrapes, and other methods in order to truly understand the opportunities of an industry. We put this data together according to your needs and help you find your customers and monitor the industry in a customized, data-driven way.
We’ve created a predictive analytics model that identifies both current and potential consumers through their social-media behaviors. Developed by academics who now lead our own research team, our Social Listening & Predictive Analytics dynamic solutions deliver on three prime business functions.
With our advanced methodology, we can help clients build programmatic advertising that:
By bringing Wall Street–tested algorithms to the cannabis market, we provide potential investors with real-time reviews of industry brands. We can forecast brand health up to two quarters out using deep sentiment analysis that considers everything from market share to competitor performance to inventory levels.
Companies can take advantage of the aforementioned algorithms to audit the health of their online brand presence, as well as that of their competitors. This will also help gain insight into which customer segments are responding to which media. All reports are updated in real time, and clients can expect continued support through monthly reviews with a dedicated analyst.
Reach your customers and talk to us today.