Consumers have more power than ever in the history of the CPG category. This is why we place them at the center of everything we do.
We create vast ecosystems of data from surveys, social scrapes, and other methods in order to truly understand the opportunities of an industry.
A predictive analytics model that identifies both current and potential consumers through their social-media behaviors. Developed by academics who now lead our own research team, dynamic solution for three prime business functions.
Leverage machine-learning algorithms to identify
millions of customers that would use your product if they knew about it.
Craft your message using the language and ideas
that customers have self-reported.
Be the first to build a nationally recognized
Tap into a complete customer ecosystem detailing
in real-time customer concerns, language, influencers, lifestyle, consumption patterns and so much more.
Move beyond surveys to gain insight into customers never possible before.
Compare your sales performance against top your
Contrast what the market is responding to with
your competitors as well as your brand.
Who is winning the battle of social volume,
social reach, share of voice and influence.
With our advanced methodology, we can help clients build programmatic advertising that:
By bringing Wall Street–tested algorithms to the cannabis market, we provide potential investors with real-time reviews of industry brands. We can forecast brand health up to two quarters out using deep sentiment analysis that considers everything from market share to competitor performance to inventory levels.
Companies can take advantage of the aforementioned algorithms to audit the health of their online brand presence, as well as that of their competitors. This will also help gain insight into which customer segments are responding to which media. All reports are updated in real time, and clients can expect continued support through monthly reviews with a dedicated analyst.