Consumers have more power than ever in the history of the CPG category. This is why we place them at the center of everything we do.

We create vast ecosystems of data from surveys, social scrapes, and other methods in order to truly understand the opportunities of an industry.

Predictive Analytics

A predictive analytics model that identifies both current and potential consumers through their social-media behaviors. Developed by academics who now lead our own research team, dynamic solution for three prime business functions.

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PREDICTIVE LEXICONS

Leverage machine-learning algorithms to identify
millions of customers that would use your product if they knew about it.

Craft your message using the language and ideas
that customers have self-reported.

Be the first to build a nationally recognized
brand.

SOCIAL LISTENING

See in real-time if your intended message is
resonating in the marketplace.

Peer deeper to quantify the elements driving
your social volume and who’s amplifying it.

Understand the share of voice your brand is achieving.

Dynamic Personas

Tap into a complete customer ecosystem detailing
in real-time customer concerns, language, influencers, lifestyle, consumption patterns and so much more.

Move beyond surveys to gain insight into customers never possible before.

Competitive Benchmarking

Compare your sales performance against top your
top competitors.

Contrast what the market is responding to with
your competitors as well as your brand.

Who is winning the battle of social volume,
social reach, share of voice and influence.

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MARKETING

With our advanced methodology, we can help clients build programmatic advertising that: 

  • Delivers nuanced messaging to specific audiences
  • Abides by all restrictions of the respective platform
  • Continually evolves to allow for more definition and segmentation
  • Quickly builds brand recognition while remaining cost-effective
  • Monitors market share, sales data, click-throughs, and other pertinent stats

DUE DILIGENCE

By bringing Wall Street–tested algorithms to the cannabis market, we provide potential investors with real-time reviews of industry brands. We can forecast brand health up to two quarters out using deep sentiment analysis that considers everything from market share to competitor performance to inventory levels.

BRAND MONITORING

Companies can take advantage of the aforementioned algorithms to audit the health of their online brand presence, as well as that of their competitors. This will also help gain insight into which customer segments are responding to which media. All reports are updated in real time, and clients can expect continued support through monthly reviews with a dedicated analyst.

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