Unmatched visibility into who your consumers are and what drives them.
With Brightfield’s Consumer Insights you can:
Smart marketing spend reaches consumers where they are now. Know where they get their information, how they spend their time, what they’re buying, how much, how often, where, and why.
Reach customers on a personal and emotional level by mirroring the way they speak about shopping for and engaging with your product across multiple social channels.
Humans aren't rational creatures, and we don’t always know what moves us. Craft messaging that speaks directly to what they deeply need and develop and emotional connection.
Marketing that sparks a conversation drives engagement. Develop persona profiles and marketing strategies that speak to a deep understanding of who your customers are, what they like, and what they’re thinking.
Use first-person consumer data to shift the conversation to your customer’s life and how you can improve it. Target not just who they are but who they want to become.
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add to image list in grpahic: Demographics, Activities Interests, Opinions Attitudes, Behaviors Personality, Shopping Habits Mental Health, Physical Health
Infer what your consumer really wants from what they say they really want.
***Image is social posts with data
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