Expand market share with state-level competitive insights across the full customer journey from awareness through loyalty
Easily see your strengths and weaknesses along with market opportunities and funnel demographics to craft precisely targeted marketing campaigns that convert consumers from awareness to loyalty.
See how your funnel performance stacks up against your competitors in Awareness, Purchase Intent, Recent Purchase, Loyalty, and NPS (Net Promoter Score).
Use performance metrics across state and product categories to map the market, isolate whitespace, and proactively position your brand to find new customers in underserved groups or who haven’t found a home with other brands
Explore the social landscape, filter by content topics, and learn how your competitors engage on social over time. Learn which competitors have captured consumers' hearts, and how.
You can't fix what you can't see. For nuanced work, there's nothing like shooting a tight beam of light to blast out the shadows and bring textures to life. Our Brand Health solutions brings clarity to your consumers – present and future. Find out exactly when and where to meet your customers and what they need to hear at that moment.
Sales data tells you what is happening at the shelf, but Brand Health trackers can tell you why it's happening. Who are you gaining/losing share from? How have your user groups changed or shifted? What habits do your users have that can clarify why you see what you see in the market? Consumer data helps you get to the meaning behind the numbers.
Sales metrics generally do not tie each purchase to an individual. Instead, they show dollars spent on products by all consumers combined. Each consumer is then counted multiple times in sales data, so their impact is amplified. Thus, high-volume consumers are heavily weighted in this data. In Brand Health, each consumer's sentiment is counted only once, regardless of how much or how often they purchase.
Sales data can show you your volume compared to other brands in the market. However, understanding the overlap of buyers across the competitive landscape isn't possible with POS data alone. Brand Health shows you what other brands your consumers are purchasing and helps you better understand the shelf dynamics that may be hidden behind pure sales data.
Many tools help you understand purchasers, but very few help you identify your entire addressable market, which includes both existing consumers and potential consumers. Consumer data allows you to track not only those who come in the door but also those who haven't come in yet. More importantly, you can learn why they haven't and what you can do to address it.
Our Brand Health solutions fuel US Cannabis, Canada Cannabis and CBD.
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