Humanizing consumer data.

Your customers are already signaling your next move. Are you listening?

Deep consumer insights to power new markets like Cannabis and emerging CPGs

We measure what's hard to measure.

We cut our teeth in the CBD and Cannabis industries, back when they were new, complex, and changing daily.

They still are. All emerging markets are difficult to quantify. But that's what we do. ​

How do you calculate the volume of rapids, the speed of a swarm, or the precise velocity of a mood swing? It’s in the data. Emphasis on the plural. ​

We thrive in environments with little precedent and constant change. We examine every problem from all directions to sift, sort, stack, compare and draw meaningful conclusions.

Solutions

Spot the next trend with multidimensional data.

Consumer Insights

Get the data you need to build authentic customer relationships. We collect detailed consumer data integrated with a deeper read into social presence. Identify target personas, understand product usage, and identify unmet market needs with confidence.

Brand Health Tracker

Effective performance monitoring in emerging markets requires a view from the consumer lens.  Our syndicated Brand Health tracker sets you up for growth by empowering your team with insights that help build a marketing scorecard, perfect messaging, and benchmark performance versus competitors.

Distrubution Trends

We audit the digital menus of thousands of dispensaries around the United States to give you an up-to-date view of the products available on shelf, with added social media insights to provide color into the real-world consumer reactions to product trends and launches.

Market Landscape

Take a deep dive into market features and trends, with sizing and 5-year forecasts by product type and distribution channel.​ Read the competitive landscape with product trends and innovations and detailed company profiles. We offer a view across the US, Europe, LaAm, and the Asian Pacific region.

Custom Research

Find the ideal market, field test your ideas, and develop long-term relationships with your customers with a bespoke approach. Emerging markets move quickly. Leverage our custom research and reporting for quick clarity at every stage of product development.

Schedule a Demo today

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cannabis Insights oG

Masters of nuance in the cannabis market

SPOTLIGHT: CONSUMER PURCHASER

Build authentic customer relationships through detailed consumer data integrated with a deeper read into social presence. Identify target personas, understand product usage, and identify unmet market needs with confidence.

SPOTLIGHT: GREY MARKETS

Cannabis businesses' biggest competitor is an invisible underground economy few data sets can reach.​Grey markets are invisible consumers to most data sets, but Brightfield's consumer data includes all consumers, even the ones shopping underground.

FUEL Your innovation

Informing strategies of top brands in CPG, Cannabis, CBD.

Dive in and see how our insights can accelerate your initiatives.

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Empower your entire team.

Data and Insights Trusted by Top Publications

Let's Get Started.

Complete the form to speak with our sales team to see how Brightfield can help your team leverage forward-looking consumer and market data to propel your sales pipeline.​

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