About UsMethodologyLeadership

Our Leadership

The leadership of Brightfield Group boasts qualifications in market research and investment insights.

Patrick Hayden


Patrick has worked in both market research and investment management for 15 years, most recently as Managing Director for a large family office. Previously he was a consultant with a global research firm helping hedge funds leverage emerging markets data to boost investment returns. Prior to that, Patrick worked in an alternative investment firm where he was involved in numerous private placements raising over $100 million.

He has a Bachelor of Arts in Economics from the University of Iowa and his MBA from City University of New York.

Bethany Gomez


Bethany has extensive experience in quantitative and strategic research, specializing in the market research of the consumer goods industry. Prior to joining Brightfield Group, Bethany worked with a leading FMCG market research firm, managing the company's syndicated research of industries such as packaged foods, alcoholic drinks and tobacco in Mexico. She has also worked as an analyst and consultant on a wide variety of projects for private companies, nonprofits and multilateral organizations, including analyzing opportunities to leverage telecom to promote World Bank health initiatives and contributing to human resource strategic planning for the United Nations.

Bethany holds a Bachelor's Degree in Political Science from the University of Wisconsin and a Master's Degree from University of San Diego's School of Global Policy and Strategy, focusing on Quantitative Analysis and Management.