innovation Insights

Your source for cannabis product trends.

Product and Research leaders have trouble finding the right flavors, dosages, and other attributes for their next new product. It can feel like throwing darts at a dartboard.
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With robust distribution analytics - powered by thousands of newly launched SKUs - create innovative products that align with the latest trends.

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Create products with confidence.

Product Launch Overview

Get a bird's-eye view of the new product landscape at the attribute, product, and topic level.

Trending Attributes

Dive into the specific attributes entering the market and how they are talked about on social media - from flavors, ratios and strains, to topics and dosages.

New Launches & Disruptors

See what hot, new products and brands are hitting shelves quarter by quarter and track their share of distribution over time.
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Innovations & Disruptors

Monthly trends from the experts.
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Our analysts are always watching the latest shifts in new product launches.

Each month, we provide in-depth analysis on the trends driving new cannabis products, how they will impact the market, and what they mean for your business.

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Listen in on the social landscape.

Social Media Overview

Explore how the top attributes, topics, and product types are talked about on social.

Dive Deep Into Trends

Filter by brand, product, and more to understand which social post topics are on the rise, who they come from, and the sentiment behind them.

Listen in with the Feed

Pulled from Instagram and Twitter, our Social Feed allows you to leverage the same filters to answer specific social questions.
image of Brightfield's innovation insights portal showing social listening overview
image of Brightfield's innovation insights portal showing new cannabis product launches
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Related Resources
Cannabis Consumer Trends for Occasion-Based Marketing
2020 In Review: Cannabis Innovations
Cannabis Consumer Behavior Changes Due to COVID-19: November 2020
Innovation Brief: Pandemic Product Trends
Cannabinoid Spotlight: CBG
Innovation Brief: Seasonality in Cannabis
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