Canadian Cannabis Consumer Insights

Build deeper relationships with better consumer data.

The Canadian user is growing more complex. Deeply understand their behavior with a robust dashboard to create relevant marketing and impactful products.

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Overview

The Consumer Overview tab helps you understand established personas, product types and usage patterns over time.

Demographics

Build a foundational understanding of your consumer. Filter by income, age, ethnicity, sexuality, gender, and more.

Usage

Get the right insights on usage patterns, dosage preference, usage rates, and which products consumers prefer.

Paths to Purchase

Learn why consumers purchase, who they heard it from, how much they spend, and what they are looking for in their next favorite CBD or THC product.
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Cannabis Demographics
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Our team of experts are by your side.

We want to ensure you are set up for success. When you work with us, you have access to our team of expert analysts that help you dive into the data and explore new opportunities.
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Substitution Effect

Dig into how consumers use alcohol and cannabis, how often consumers drink, and which occasions they prefer each substance.

Personality

Our Natural Language Processing algorithms leverage real social posts to help you understand what drives consumers to purchase and what their psychological profile looks like.

Social Media Interests

Relate to your consumers more effectively by knowing what they are interested in besides the products they buy.
image of Brightfield's Cannabis consumer insights portal showing cannabis consumer and alcohol substitution effect
image of Brightfield's Cannabis consumer insights portal showing cannabis consumer personality traits and personal concerns
image of Brightfield's Cannabis consumer insights portal showing cannabis consumer social media interests
Related Resources
Canadian Cannabis Industry Update
Battle of the North: Canada Cannabis Market Update
Canada Distribution Trends Report: Edibles
Cannabis Industry Update: Canada
Canadian Budtender Study
Q3 Canadian Cannabis Consumer Report
Go to Resources Page
Ready to see how our Cannabis Consumer Insights portal can fuel better consumer-driven decisions?
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